The most delicious place to visit in Belgium is definitely the Chez Claire éclair Boutique. In the two Chez Claireboutiques, in Antwerp and Ghent, they set to elevate their tasty grandma-made childhood treat from its current lowly, sticky and dull grocery-store fare all the way up to a luxury delicacy enjoyed in elegant surroundings with a glass their private-label champagne, Cuvée Claire, or with a cup of great coffee.
Chez Claire stores offer 13 different kinds of éclairs, including pistachio, salted caramel crisp, triple dark chocolate, cheesecake, and mango passion. The éclairs are as much a visual feast as they are a taste experience. Some are decorated with edible flowers, some with nuts and most with an edible logo.
For Chez Claire, the owners teamed up with Antwerp-based Pinkeye, the studio they also used for Wasbar. The Pinkeye-designed pink take-out boxes resemble high-end jewelry-store packaging with each treat nestled in its own golden compartment.
The logo is a play on Clair, using lipstick to transform the word ‘éclair’ into ‘Chez Claire’. Everything in the 80 square-meter boutiques supports the idea of offering an eclectic and luxurious escape into the world of indulgence.
Gold mirrors and paneling, pink walls dark marble and dramatic black-and-white patterned floors, all contribute to a feeling of dynamic passion. The cluster of round mirrors in the ceiling creates a fantastic, reflecting focal point while the pink neon sign behind the counterspells it all out: “que d’éclairs” (nothing but éclairs).
DESIGN GALLERIST will continue to give you fantastic news on the art and design world. We like, as much as you, to read all about the newest design ideas, the latest project, the best designers and so on. Don’t forget to subscribe newsletter this blog and to follow us on Instagram, Facebook, Twitter, and Pinterest.