Digitalised Ocean Waves at London Design Festival * Alex Rasmussens

Digitalised Ocean Waves at London Design Festival Alex Rasmussens 1  Digitalised Ocean Waves at London Design Festival * Alex Rasmussens Digitalised Ocean Waves at London Design Festival Alex Rasmussens 1

Digitalised Ocean Waves designed by Alex Rasmussen is a aluminium installation project with 2.90m tall. This Project marks the California firm’s first project in London.

‘A big blue ocean wave; a slightly abstract, kind of pixellated, digitalised wave; yet something pretty close to the exact form of what water does’ – Rasmussen description project.

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For the designer ‘The Pacific Ocean is a constant source of inspiration,’ and because of this, his project is ‘to bring a dose of California culture and Pacific Rim technology to London’.

The structure and aesthetics of the piece are inspired by the work of Richard Serra and Frank Gehry, while some of the technology will reference Norman Foster’s architectural techniques (‘as we will be panellising this shape’, explains Rasmussen). The modularity of the structure allows Rasmussen and his team to achieve The Wave‘s imposing shape and curves. ‘If you combine modularity with precision, then you are able to do things that become almost seamless,’ he notes.

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Contributing to the festival is what Rasmussen calls ‘the ultimate invitation’ and he sees it as a real turning point for him as a creative and for Neal Feay as a company. ‘We want to push aluminium to show it can sit in the VIP room at Dior, or at Somerset House during LDF – we are kind of there, but we are not stopping,’ he notes. ‘I want to be known as the guy who redefined what people can expect aluminium to do.’

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Rasmussen’s grandfather founded Neal Feay Company and it is a global leader in creative anodised aluminium, with a portfolio that includes commissions for Louis Vuitton and Design Miami, products for Holly Hunt and Opening Ceremony, and collaborations with artists through a residency programme at the firm’s Santa Barbara HQ. Although Rasmussen has been the design motor behind the company’s output, this will be the first time he has been billed as a designer in his own right.

‘You could call it an object, you could call it architecture, or you could call it a sculpture’ He says.

The Wave is a new creative chapter for Neal Feay Company, a further confirmation that what makes Rasmussen and his studio unique is their restless attitude to manufacturing, and to discovering innovative ways to make things.

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Somerset House present * British Land Celebration of Design Awards Somerset House present British Land Celebration of Design Awards 00 360x195

Somerset House present * British Land Celebration of Design Awards

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