The Fuorisalone of Design Legend Rossana Orlandi – Famous design legend Rossana Orlandi is an important part of Milan’s popular, cultural and design identities and, for those reasons, she’s a strong influence within the Milanese and Italian design community.
That’s why you won’t be surprised to know that she´s an unmissable stage of every edition of the Fuorisalone/ Milan Design Week for design-addicts from all over the world. She has a stunning showroom called Gallery Rossana Orlandi that was opened in 2002 in a former tie Factory in the Magenta Neighborhood in Milan (Via Matteo Bandello 14, Milano), and that every hear becomes one of the central spots of Milan during the Design Week.
This year, Gallery Rossana Orlandi will focus on the green economy with sense of guilt, a multidisciplinary project dedicated to the theme of recycling and sustainable design, with talks, video projections and exhibitions that collect the works of Dirk Vander Kooij, Nucleo, Massimiliano Adami, Alessandro Mendini, Pentatonic, Alcarol, Duccio Maria Gambi, UET, Andreu Carulla and Ecopixel.
Rossana Orlandi herself will be present at the Salone del Mobile, one of the top flagship events of Milan Design Week, to present Softwear, a project curated by Lidewij Edelkoort in collaboration with Kiki van Eijk. The global trends guru and the Dutch designer have studied an installation that explores the perfect integration of hi-tech products conceived by Ivy Ross (vice president of Hardware Design of the Mountain View giant) in everyday life.
The collaboration extends to the Gallery Rossana Orlandi. Inside three rooms on the ground floor of the gallery will be staged some tapestries designed by van Eijk made by TextielLab and a domestic interior that illustrates the fusion between technology and lifestyle.
Also at the Rossana Orlandi Gallery, Altreforme will celebrate its ten years with Raw & Rainbow, a collection of ten limited-edition sculptural objects created by designers Antonio Aricò, Serena Confalonieri, Marcantonio, Alessandro Zambelli and Zanellato / Bortotto. The exposition will showcase five pairs of objects, one more basic and colorful, that will highlight the characteristics of those brand’s DNA.
But the world and influence of Rossana Orlandi represent more than just design. This year, the Gallery will host new projects related to hospitality and food: a new courtyard that will welcome the VIP Coffee Bar by Illy (with an installation by Jacopo Foggini) and the new restaurant Aimo and Nadia BistRo led by Michelin-starred chefs Fabio Pisani and Alessandro Negrini.
The Gallery will also feature a convivial space that combines the high gastronomy with the charm of the interior design designed by Rossana Orlandi in collaboration with Etro Home. A sort of extension of the gallery that mixes vintage pieces with works by Mayice Studio, Hillsideout, Vudafieri Saverino Studio, Heewon Kim, McCollin Bryan, Emanuela Crotti, Germans Ermix, Piet Hein Eek, Nika Zupanc and Kiki Van Eijk, on the background of floral fabrics, animal prints and ethnic decorations.
Finally, a series of pieces selected by Rossana Orlandi will be on show at the ASAP showroom (via Pantano, 17) and at the hotel ME Milan Il Duca (Piazza della Repubblica 13) with Design in Design, a path designed from the unpublished works of emerging artists who will transform the 5-star rooms on the ground floor into a contemporary art promenade.
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Credits – Living Magazine