New Modernist Scandinavian Showroom by Carl Hansen & Son

New Modernist Scandinavian Showroom by Carl Hansen & Son modernist scandinavian New Modernist Scandinavian Showroom by Carl Hansen & Son Carl Hansen Son

Carl Hansen & Son, modernist Scandinavian, moved from his Manhattan showroom to this edition located on Park Avenue South in the Flatiron District.
The new space on the 13th floor was filled with a loft style with its modernist Scandinavian products.

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New Modernist Scandinavian Showroom by Carl Hansen & Son modernist scandinavian New Modernist Scandinavian Showroom by Carl Hansen & Son Carl Hansen Son 4

Thomas Vagner, chairman of Carl Hansen & Son of the Americas, states, “New York is a renowned center for modern design, our timeless aesthetics have been so well received here, perfectly complementing the contemporary and classic interiors.”

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The company designed a showroom on a 703 square meter board. It is naturally divided into different areas, in which the team used to delineate the separation of glass walls and framed doors. Projected an environment with whitewashed walls a floor in light tones.

New Modernist Scandinavian Showroom by Carl Hansen & Son modernist scandinavian New Modernist Scandinavian Showroom by Carl Hansen & Son Carl Hansen Son 2

In these glazed partitions, they created rooms in an open way, but which allow the entrance of natural light easily.

See more about Mid Century Furniture here.

New Modernist Scandinavian Showroom by Carl Hansen & Son modernist scandinavian New Modernist Scandinavian Showroom by Carl Hansen & Son Carl Hansen Son 1
Further afield, it has a kitchen, which allows to creates a space for the celebration of events. However, the open-air lounge areas are designed to give the showroom a harmonious environment.

New Modernist Scandinavian Showroom by Carl Hansen & Son modernist scandinavian New Modernist Scandinavian Showroom by Carl Hansen & Son Carl Hansen Son 7

A corner room is dedicated to modernist furniture by Hans J. Wegner, who worked at the beginning of his career.
Closer to the entrance and facing the reception, they have created a space where they show Furniture Contract, where the samples adorn the walls.

New Modernist Scandinavian Showroom by Carl Hansen & Son modernist scandinavian New Modernist Scandinavian Showroom by Carl Hansen & Son Carl Hansen Son 3

Since Wegner’s 100th anniversary, 2014, he has reissued a number of his projects.
Many of these pieces are displayed in the showroom, such as the CH22 living room chair or the Oculus armchair.

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Carl Hansen & Son is one of many European design brands capitalizing on success in the US.

New Modernist Scandinavian Showroom by Carl Hansen & Son modernist scandinavian New Modernist Scandinavian Showroom by Carl Hansen & Son Carl Hansen Son 8

Moooi, Arper and Lee Broom have all opened showrooms in New York over the past couple of years, while Tom Dixon has recently expanded his retail offering to both coasts.

Read also Doshi Levien Design Studio.

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“After years of success and significant growth in the US market, it is time to strengthen our presence in New York with a new and larger showroom, New York is a hub for furniture design with some of the world’s best architects and interior designers working out of this design-led city.At the same time, interest in sublime craftsmanship and quality is also on the rise in the US” said CEO Knud Erik Hansen.

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