The Prada Double Club is a private members club hosted at the Freehand hostel near Miami Creek.
German artist Carsten Höller was responsible for last year’s neon and monochrome installation, which opened in a disused 1920s film studios in the Wynwood District. Avenue of two halves, it was inspired by Congolese and Western culture, as the original Double Club pop-up Höller created for Prada in London in 2008.
Midcentury modern furniture and an abundance of ferns and palms generate a retro aesthetic of the 1950s, 1960s and 1970s Miami. This is enhanced by a gallery of black and white photographs dating from the 1940s, 1950s, and 1960s, which Gates has curated from the archives of the legendary Johnson Publishing Company.
Prada Mode might only be open for three days, but like the Double Club the branding is on point with graphic identity extending to the menus, coasters and bespoke cocktail menu, and just like its predecessor it’s likely to be the hottest ticket in town.
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